禮貌在英語商務(wù)信函中的表達(dá)方式
畢業(yè)
The Expression Methods of Politeness in English Business Letters
Abstract
With the development of the economic globalization, international business activities have a further development. Politeness is extremely important in business communication. In order to win customers and foster perfect enterprise image, businessmen always have consideration for the other party in business letters and express their views tactfully. This thesis introduces Politeness Principle from a theoretical perspective first, and then discusses its expression methods in English business letters from three aspects: the polite expression of words，the polite expression of sentences and discourse structures.
Key Words: politeness principle; English business letters; polite expression; discourse structures
摘 要
隨著全球化經(jīng)濟(jì)的快速發(fā)展，國(guó)際商務(wù)活動(dòng)更加頻繁。禮貌在商務(wù)交往中起著至關(guān)重要的作用，為了更好地贏得客戶，樹立完美的企業(yè)形象，商務(wù)人員常常從對(duì)方的角度考慮問題，在商務(wù)信函中也總是含蓄地表達(dá)自己的觀點(diǎn)和意見。本文首先從理論方面論述了禮貌原則，然后從3個(gè)方面分析了禮貌在英文商務(wù)信函中的表達(dá)方式：詞的禮貌表達(dá)，句的禮貌表達(dá)和文章結(jié)構(gòu).
關(guān)鍵詞：禮貌原則、英文商務(wù)信函、禮貌表達(dá)、文章結(jié)構(gòu)
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