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論述現(xiàn)代廣告創(chuàng)意與中國(guó)傳統(tǒng)文化內(nèi)涵的契合點(diǎn)
畢業(yè)論文
摘 要
在現(xiàn)代商業(yè)性的社會(huì)里，中國(guó)廣告也面臨轉(zhuǎn)型，中國(guó)廣告設(shè)計(jì)師們必須具備適應(yīng)這1轉(zhuǎn)變的新思維。在研究廣告創(chuàng)意的同時(shí)必須注意國(guó)家的文化現(xiàn)象文化思想，要把中國(guó)堅(jiān)實(shí)的文化根基與民族精神在廣告設(shè)計(jì)創(chuàng)意中完整得體現(xiàn)，就得必須尋找出兩者的契合點(diǎn)。兩者的契合點(diǎn)是如何體現(xiàn)出來(lái)的就是我將要探討的問(wèn)題。
關(guān)鍵詞：廣告創(chuàng)意 民族精神 民族語(yǔ)言 情感化
Abstract
In modern commercial society, China advertisement is it make the transition to face too, China advertising designer must is it meet new thinking of transition this to possess. Must pay attention to the culture phenomenon culture and ideology of the country while studying advertisement intention, want and national spirit so intact that reflect among advertisement design intention China solid cultural foundation, must look for out the joint of the two. It is the question that I will probe into how the joint of the two embody.
Key words: Advertising intention National spirit National language Emotion
【論述現(xiàn)代廣告創(chuàng)意與中國(guó)傳統(tǒng)文化內(nèi)涵的契合點(diǎn)】相關(guān)文章：
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